*Deconstructing Images of the Global South through Media Representations and Communication/* *Edited by: Floribert Patrick C. Endong* *Publisher: IGI Global* *Introduction* Human conditions have over the years, phenomenally improved in all parts of the globe including in less developed countries. As noted by authors such as Easterlin (2000), Green (2012), Rodrik (2013). the UNO (2017) and OECD (2018), this remarkable revolution in human conditions – manifested by the fact that most people are better clothed, educated, fed and housed compared to their predecessors two centuries back – has so far not only touched the west. In effect, it has remarkably spread to less developed countries in Africa, South America and Asia as seen in the fact that the three above cited continents are today home to some emerging economies notably China, India and Brazil among others. In tandem with this, Rodrik (2013) insightfully notes that the tremendous growth witnessed by less developed natio